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I've been working with Google's Adsense program for a while now. If
you're not already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your
webpage and you're done. Right?
Wrong! You can do it that
way if you want. Who knows? Maybe you'll get lucky and get a lot of
clicks. But if you're really serious about making a lot of money with
the program, you're going to have to tweak it a little.
I've invested quite a bit
of time experimenting with the program. When I first signed up, I got
some clicks and made a tiny bit of money. That wasn't good enough. I
knew there must be a way to get more of my visitors to click on the ads.
Google has a strict
policy about not pointing to the ads in any way or asking people to
click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading
an article once that discussed the psychological impact of colors on the
human mind. I started researching everything I could find on the
subject.
After a lot of reading,
many tests and periods of watching my clicks go up and down, I found the
one color combination that seemed to work the best.
Testing previously done
at supermarkets had revealed that the same product could pull more sales
from just changing the colors of the label. What were these colors? Red
and Yellow! The combination of these two colors has an immediate impact
on the person who sees them. They make your eyes stop and focus. They
pull your eyes right to that part of the page. They grab your attention!
I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright
red border and a yellow background with black text and URL.
My click through rate
more than doubled with just that one simple change. That's what worked
on my site. Your site's color scheme may work better with a slightly
different color combination. Try lots of different color variations.
Make a change in the morning and let it ride for the whole day. The next
morning, try a different set of colors. Change the border, background,
text. Change everything you can. Most importantly, keep detailed records
of the color scheme you used, click ratio and revenue generated.
After you've done all the
experimenting you want to, go back to the most profitable one and let it
run for a week or so and see how it does. I'm always trying different
colors even after my run of good clicks with red and yellow. There are a
lot of color combinations to choose from. You never know when you'll
find just the right one.
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